Co-founder and Chairman
Jeremy founded his first company, Icebreaker Clothing, in 1995 when he was 25, with the purpose of offering natural performance clothing as a sustainable alternative to plastic synthetic apparel.
Icebreaker are now a global success, across 40 countries, and in the process shook up the outdoor clothing industry, and triggered a revitalisation within the merino wool industry.
Jeremy co-founded Animals Like Us for the same reason he started Icebreaker – he gets to help build something he believes in, explore what he loves, and challenge a traditional industry. Icebreaker was all about exploring the relationship between people and nature, this is an opportunity to explore the powerful relationship between animals and their people.
Jeremy has lots of animals, mainly kids, and only one dog, his trusted companion Mollie, a Border Collie, who is head taster in our quality control team. She suggested we add salmon to the chicken to jazz it up a little.
Co-founder and CEO
Rob lives with his family of four humans, two dogs, and one cat on an orchard in rural Hawkes Bay. His first dog was named Trixie, a male corgi with particularly short legs, who was calm up top and busy down below.
This appreciative rescue dog inspired Rob’s love of animals, and instilled a belief that pets make us better people, and families are stronger and more nurturing when pets are part of them.
Rob, a former multi-sport athlete, joined Jeremy early on at global outdoor brand Icebreaker. Their partnership spanned over 10 years, and Rob ended up as the Global Creative Director and VP of Product for Icebreaker.
Inspired by his love of animals, and his lifestyle focus on growing food in Hawkes Bay, he’s now our Co-Founder and CEO of Animals Like Us. Trixie would approve.
Craig Hickson is an expert in growing food, and is the founder of Progressive Meats, one of New Zealand’s leading meat producers – and one of our key suppliers. Craig’s inventive attitude has earned him a NZ Entrepreneur of the Year Award and an Agribusiness Person of the Year Award.
Craig has founded or invested in many food agritech businesses, the latest being Animals Like Us, a true passion project with the mission of delivering healthy natural food based on what pets actually need.
He’s an animal guy, and over the years a pet duck, deer, cat, sheep and dog have all joined the family. Now it’s the grandkids’ dog doing laps around his ankles, keeping him on his toes in more ways than one.
Fleur badgered Santa for a kitten but got a bird, as her dad worked for the Department of Conservation. Finally she got a cat at the age of 30 (good things take time).
She’s worked across all facets of communications, for global and local brands and organisations where she feels a connection with why they exist. With Animals Like Us, it’s personal. It’s about bringing wellness, not just food, to the animals in our lives.
“I love to talk and I love a great story; I have spent my entire career seeking out and sharing stories. When no one’s looking I talk to animals. When I’m not looking they talk back.”
Content and Communications
Amy joined the ALU team “for a few reasons, but mostly because I felt connected to their purpose of nurturing the relationship between animals and people, and it’s important to me to work with good people and create something you care about.”
“I’ve always worked with content and social media, it’s what I love most. Animals in general mean a lot to me. A few years ago I was lucky enough to volunteer at an Elephant Sanctuary.” That was all said without taking a breath.
Head of Operations
Rebecca makes our premium dog food, and hopefully yours too. She grew up on a farm in Dannevirke, and like every other family in NZ in the 90’s had a dog called Spot.
Becks qualified in Food Technology at Massey University and has worked in food manufacturing for the last 21 years. She jumped at “the opportunity to be involved in something so exciting from the start, and it makes a change from human food!”. She now lives on a farm with her family, so if we run short of beef we know where to look.
Made in New Zealand
Animals Like Us was born, and is made, in New Zealand. The Māori name for New Zealand, Aotearoa, means ‘land of the long white cloud’. It’s a great place to make food for your animals because it’s grown in a clean, unspoilt land. About one third of our country is a national park, and over two thirds of our electricity is clean hydro or wind.
We’re careful about sourcing our meats and vegetables, and only work with ethical farms who meet our high standards.
New Zealand was the last habitable land mass to be populated by humans, around 750 years ago from Pacific regions, and then underwent a transformation in the 1800’s as it was colonised by British settlers. We are a young country, not buried in tradition, who value fresh thinking. And dog food.
We love our animals.
Two out of three New Zealand homes have a dog or a cat, and it’s said the other third want one.
The only native land mammals are bats.
That’s why we have flightless birds, the most famous of which is the Kiwi, where we get our nickname (not from the hairy fruit although we can see why you may have thought that).
Our head office is close to
a hill in Hawke’s Bay with the longest place name in the world.
Five percent of the population is human, the rest are animals.
We have six times as many sheep as people, so even though we’re the size of the UK or Japan, you’re more likely to run into a merino or a hobbit than a human if you’re hiking.
We have no snakes or spiders that can kill you,
but in 1996, a man broke into a radio station in Whanganui and took the manager hostage, demanding that he play “The Rainbow Connection” by Kermit the Frog. So not all the animals are completely safe.
Things aren’t done in a hurry.
In 2008, Henry the tuatara (a very cool reptile we love who is actually a living dinosaur) became a father for the first time at the age of 111.
Planet and dog friendly
We’re proud to be a member of the Soft Plastic Recycling Scheme. The goal of the Soft Plastic Recycling Scheme is to reduce landfill and promote packaging recycling, so you can help keep New Zealand green and clean. You can return the packaging to one of the collection bins so that it can be recycled into useful products. You can find the nearest collection bins here.