They like to eat well.
Like us.

Girl on beach with dog

Your dog is built to eat mainly meat.

Our philosophy mirrors the foods dogs have evolved to eat, incorporating a nourishing balance of fresh raw meat, organs, vegetables & fruits (for fibre) in ratios that deliver nutrients naturally, in highly bio-available forms – so there’s no need for long lists of synthetic additives.

The grey wolf (Canis lupus) is the ancestor and closest relative of all domestic dogs (Canis lupus familiaris). Despite years of breeding, the internal workings of our domestic dogs remain the same as their wild cousins, so it’s no surprise their food requirements remain the same too.

In nature grey wolves derive their complete nutritional needs naturally by consuming whole animals, and get their vegetable intake (which provides necessary fibre) from eating the stomach contents of their herbivore prey.

Raw Made Easy

Raw is great, but it’s not convenient. Raw food takes space in your fridge, is messy, bloody, and can bring pathogens into your home.

To solve this, we freeze-dry chunks of meat and organs to lock in the nutrition but make it easy for you at home. The majority of our freeze-dry process occurs at below zero temperatures and retains 98% of its raw nutrition but weighs only 20% of its original weight. A little goes a long way as most of meat is moisture.

Improved digestion

Our recipes contain probiotics (good bacteria) and prebiotic fibre (feeds good bacteria) which work together to help optimise your dog’s health. Good news for healthy poos.

Skin health and shiny coats

Natural oils and omega fatty acids provide a healthy skin and shiny coat.

White teeth and good breath

Natural enzymes and ground bone promote clean teeth and mouth.

Increased vitality and energy levels

Meat and organs supports lean strong muscles, stamina and vitality.


High-protein ingredients in their natural state delivers best-in-class palatability for even the pickiest of eaters.

How our food is made

New Zealand natural nutrient-rich sourced ingredients

We start with sourcing fresh raw wholefood ingredients from New Zealand farms, orchards and oceans. Every batch of Animals Like Us is thoroughly tested before it leaves our kitchen to ensure it meets our quality and safety standards.

Gently freeze-dried to lock in nutrition and freshness

Our ingredients are flash frozen and placed in a vacuum chamber for freeze-drying. About 90% of the food’s moisture is drawn off by evaporating the ice at temperatures as low as -50°C, then it is gently heated (75°C/167°F) for safety, to destroy any pathogens.

Protected in moisture and oxygen proof packaging

Our freeze-dried ingredients are blended with oven baked bites to create a complete and balanced diet that exceeds the AAFCO nutritional standards. It is packed in moisture and oxygen proof packaging here in New Zealand to ensure freshness until opened.


About ALU

How did Animals Like Us start?
Animals Like Us was launched in October 2020 by Jeremy Moon and Rob Achten. We’re a NZ owned and operated company with our headquarters based in sunny Hawke’s Bay. We source our ingredients sustainably from around NZ and bring it all together in our factory in Hawkes Bay.

Is your packaging environmentally friendly?
Our product is packaged in a soft plastic bag that protects it from the elements and is easy to open and close. Our packaging is recyclable – click here for information about recycling collection points.

How to feed your dog

How much should I feed my pet?
Please refer to our feeding guideline to calculate the right portion size for your dog

How often should I feed my pet?
You can feed your pet multiple times per day, simply split the amount listed on the feeding guidelines by the number of times you are feeding it.

Can I deviate from the feeding guidelines?
Our feeding guidelines are only estimates based on your pet’s life stage and weight; it’s important to monitor your pet and ensure it’s having a complete and fulfilling meal and hasn’t become underweight or overweight.

How do I switch to your food?
It’s important to slowly transition your pet from their current diet, as it takes a few days for their gut to adapt to our nutrient rich food. Please follow the transition guide on our packaging or on our website. Please remember, while switching to our food, your pet may experience loose stools – if this happens, it should pass naturally in a day or so.

Should I give water with your food?
Staying hydrated is one of the most crucial components of your dog’s health; almost three quarters of your dog’s body is composed of water. This is why it’s incredibly important that you make fresh clean water available to your dog at all times. You don’t need to add it to the food, but you can if you wish.

Can I heat your food?
Heating our food isn’t harmful, but it will result in your dog not receiving the health benefits (such as beneficial enzymes) present in raw uncooked food.

How large is the scoop included with your food?
Our scoop is equivalent to a standard ½-cup measure.

Can I feed your food to my puppy or senior dog?
Yes, our food is designed to be a complete and balanced diet for all breeds and all life stages. Please use our feeding guideline to calculate the precise diet for your pet.

Can your food be fed to pets with allergies?
While our food is not specifically formulated for pets with allergies, you may notice that many of the allergens present in commercial kibble or canned pet foods are not present in our food. If your pet is sensitive to allergens, we recommend that you check the ingredient list on the food’s packaging first.

Our food

Why do we use raw?
Our philosophy mirrors the foods dogs have evolved to eat, incorporating a nourishing balance of fresh raw meat, organs, vegetables & fruits (for fibre) in ratios that deliver nutrients naturally, in highly bio-available forms – so there’s no need for long lists of synthetic additives.

What are the key benefits of an Animals Like Us diet?

  • Palatability: Dogs go crazy for our recipes. Independent testing shows best in class palatability.
  • Digestive Health: Good news for healthy poos: Our recipes contain probiotics (good bacteria) and prebiotic fibre (feeds good bacteria) which work together to help optimise your dog’s digestive health.
  • Skin health & shiny coats: Natural oils and omega fatty acids encourage healthy skin and shiny coat.
  • Healthy hips & joints: Contains glucosamine which supports healthy hips & joints.
  • Increased vitality & energy levels: Meat & organs support muscle growth, stamina & vitality.

Where is our food made?
Everything we can source in NZ, we do! All the protein is from right here; our lamb, beef, venison and chicken are sourced from ethical kiwi farms, and our salmon is farmed sustainably in Marlborough. Plus, some of our veges, like peas and carrots are also from NZ. We source a small number of ingredients that are not available here, such as minerals and vitamin supplements, internationally, and a few veges like tapioca.

How is our food is made?
We use fresh raw wholefood natural ingredients, which are freeze-dried, then gently heated (75°C/ 167°F) for safety. The innovative process gently removes the moisture and locks in all the nutritional goodness.

Who formulated your recipes?
We worked closely with animal scientists at AgResearch and Massey University who share our philosophy that a natural raw diet is nutritionally superior to a processed diet such as kibble-only.

Is your food nutritionally balanced & complete?
Our RawBlend33 & SuperBlend50 recipes meet and exceed AAFCO requirements for nutritionally complete dog food for all breeds and all life stages.

Why does your food sometimes look different?
Because the ingredients we use are natural, they sometimes differ between batches, lots, or harvests. Think about carrots growing in a home garden – no two are going to be exactly the same. This variation carries over to our food and is a visual indication of how natural our food is.

What are the benefits of freeze-dried food?
Freeze-drying allows many of the vitamins and minerals present in raw food to be preserved, meaning that a pet can receive nutritional benefits from them as they would in the wild. The flavour of raw meat is also preserved in the freeze-drying process, which makes it highly appealing to dogs, as they are biologically wired to love that taste. Finally, freeze-dried food is convenient to serve; it does not have to be refrigerated or frozen to maintain its quality and flavour.

Why does your product contain organ meat?
Organ meats are packed with nutrients such as Vitamin D (essential for your dog’s immune system functioning), omega fatty acids (which your dog needs for a long and healthy life), B vitamins and folic acid. They are also a good source of minerals, like phosphorus, iron, copper, magnesium and iodine and are highly appealing to dogs’ tastebuds.

Does your food contain GMOs, grains or hormones?
Our food does not contain GMOs, added grains, added sugars, added glycerin, growth promotants, or hormones.

Our products

What is RawBlend33?
RawBlend33 is our original blend of 1/3 raw freeze-dried NZ meat & organs combined with 2/3 high protein oven baked meat and vege bites coated with probiotics. It’s our supermarket range and is available in 1kg & 2.2kg packs. 

What is SuperBlend50?
SuperBlend50 is our new tasty blend of 50% raw freeze-dried NZ meat & organs supercharged with superfoods combined with 50% high protein oven baked meat and vege bites coated with probiotics. It’s our specialty pet store range and is available in 1.8kg and 3.6kg packs.

What Superfoods do we use in the SuperBlend50 and why?

  • Green-lipped mussels: a source of glucosamine which supports hips and joints
  • Flaxseeds: a source of Omega 3&6 which helps support skin health and shiny coats as well as general health
  • Kelp and Blueberries: high in antioxidants which help fight against disease causing free radicals. Kelp is also an excellent source of minerals – iodine, potassium, magnesium, iron and calcium as well as a source of fibre for digestive health
  • Using these superfoods enables us to achieve healthy levels above the minimum AAFCO requirements.

What is a Meal Mixer?
A Meal Mixer (also known as a Topper or Booster) is added to your regular dog’s diet to give it a boost of taste and nutrition. It’s 100% raw freeze-dried meat, organs and superfoods. High in protein. Your dogs will love their regular food with an Animals Like Us Meal Mixer sprinkled over the top.

What is a ‘Good Dog’ Treat?
Good Dog treats are health food treats for your dog. They are 100% New Zealand raw freeze-dried organ meat and are designed to be used for training or snacks. Because they are organ meat – dogs go mental for them.


Is raw food really good for animals?
Your dog evolved from the wolf, and wants to eat like one.  Wolves ate a ‘whole prey’ diet, which is why we use premium New Zealand meat & organs.  The raw ingredients we use are first grade human quality meat, wagyu heart, liver, and tripe from sustainable New Zealand farms. It’s higher in protein and essential nutrients, and lower in carbs. Our raw product is freeze-dried, meaning we can offer the nutritional benefits of raw food in a safe in a convenient way.

Is your raw freeze-dried food safe?
Yes, we use fresh raw wholefood natural ingredients, which are freeze-dried, then gently heated (75°C/ 167°F) to kill any nasty pathogens and ensure its safe for your dog to eat.

How should I handle your food?
When you’re done feeding your dog, as with any raw meat, ensure that you wash your hands and surfaces thoroughly. We also recommend keeping our food separate from any other food.

How should I store your food?
To maintain our food’s freshness and quality, we recommend that it is stored away from sunlight and kept air-tight once opened. It isn’t necessary to store the food in a refrigerator.


If you have any problems with your food or additional comments or questions?
Please contact us at