Let your cat be
The safe and easy way to add the natural goodness of raw* meat and organs, that your cat will love. Natural taste and nutrition. Perfect for fussy eaters.
2X better tasting
Independent testing by Massey University shows that intake of our food is more than double the industry standard for palatability than regular food.
That’s why 3 out of 4 of cats judge us as the tastiest*. Yum!
We know your cat will love it because it’s what they were designed to eat. It’s natural baby!
*Massey University Pet Food Testing 2021. Comparing Animals Like Us chicken recipe to a leading NZ grocery brands’ chicken recipe.
Your cat shares about 96% of it’s DNA with the tiger – and they want to eat like one! That’s why we’ve mirrored their natural diet and use premium New Zealand meat & organs. High protein, not high carbs. Yum!
The original 33% raw blend – a safe and easy way to add the natural goodness of raw meat, fish and organs, just like in the wild.
Our 50% super blend! A safe and easy way to add the natural goodness of raw meat, fish and organs, just like in the wild.
Your cat licks to stay clean, nice, but the stray fur can ball up in their stomach. That’s why our recipe is high in fibre to help move fur through your cat’s digestive system. Better out than in!