Different Species,
Same Family

Animals Like Us

We exist to nurture beautiful relationships between animals and their people through healthy nutrition. We believe animals make us better people, and like us, they need good natural food.

Natural Nutrition

A safe and easy way to add the natural goodness of raw meat and organs just like in the wild.

Dog food bowl



Dog food bowl

Meal Mixers

Raw Protein Boost


Good Dog

Feed them like a wolf

Your dog evolved from the wolf, and wants to eat like one.
Wolves ate a ‘whole prey’ diet, which is why they want to eat like one.
High protein, not high carbs. It’s natural, baby!

High protein. Not high carbs.

High Protein
helps build muscle mass and increases energy

Added fibre and probiotics promotes digestive health

promotes healthy bones and joints

Omega 3 & 6
promotes skin health and shiny coats

No grains, sugars or glycerins added

No added hormones
or growth promotants

Free range, New Zealand grass-fed meat

Sustainably farmed
New Zealand King salmon

New Zealand chicken

Try it! Dogs will love it.

Rated 4 out of 5


This food was exactly what we have been looking for. It’s like a raw diet, without all the admin and still has the added nutrition benefits of having kibble for a growing puppy! Boris absolutely loves it.

Rated 4 out of 5

A massive hit

Odin and Izzy couldn’t get enough of the food. They were obsessed with the freeze dried surprises, and were definitely let wanting more. This product definitely met my expectations and more, and we will definitely be buying more

Rated 4 out of 5

My dog absolutely love it

Definitely an A+ We loved it and can’t wait to buy somemore for Milo to enjoy!

Rated 4 out of 5

My dog is OBSESSED

So my dog eats anything and everything. However, I’ve never seen her react like an absolute manic when it comes to any food. The moment she sees that it’s food time she starts jumping up and down and running around in happiness.


A bit stinky, just how your dog likes it.

We source nutritious grass-fed meat, organs and fish from New Zealand farms and oceans. Because they’re safely freeze-dried raw, it’s a little bit stinky – just how your dog likes it.

Powering your pal’s engine room

A healthy gut is your dog’s engine room. Digestion releases energy and nutrients from their food.
Our recipes contain probiotics (good bacteria) and prebiotic fibre (feeds good bacteria) which work together to help optimise your dog’s health. Good news for healthy poos.