Different Species,
Same Family

Animals Like Us

We exist to nurture beautiful relationships between animals and their people through healthy nutrition. We believe animals make us better people, and like us, they need good natural food.

Natural Nutrition

A safe and easy way to add the natural goodness of raw meat and organs just like in the wild.

Dog food bowl



Dog food bowl

Meal Mixers

Raw Protein Boost


Good Dog

Feed them like a wolf

Your dog evolved from the wolf, and wants to eat like one.
Wolves ate a ‘whole prey’ diet, which is why they want to eat like one.
High protein, not high carbs. It’s natural, baby!

High protein. Not high carbs.

High Protein
helps build muscle mass and increases energy

Added fibre and probiotics promotes digestive health

promotes healthy bones and joints

Omega 3 & 6
promotes skin health and shiny coats

No grains, sugars or glycerins added

No added hormones
or growth promotants

Free range, New Zealand grass-fed meat

Sustainably farmed
New Zealand King salmon

New Zealand chicken

Try it! Dogs will love it.

Rated 5 out of 5


Sachi loves this! She finishes all the food in her bowl!

Rated 5 out of 5

Hits the right notes

The lamb & venison-I was blown over by my boy’s response to it. I can honestly say, he’s never been this happy with food. It hits the right notes, especially the little bits of dried meat. Finally stress free feeding.

Rated 5 out of 5

Gobbled up in seconds

Loui absolutely loved the food, he couldn’t get enough of it. The feeding guide on the website was fantastic and so useful at taking in all the specific information about your dog. It’s such a great alternative to traditional raw feeding.

Rated 5 out of 5

Freaking delicious - Bowie couldn’t get enough

Delivered on all our expectations and more


A bit stinky, just how your dog likes it.

We source nutritious grass-fed meat, organs and fish from New Zealand farms and oceans. Because they’re safely freeze-dried raw, it’s a little bit stinky – just how your dog likes it.

Powering your pal’s engine room

A healthy gut is your dog’s engine room. Digestion releases energy and nutrients from their food.
Our recipes contain probiotics (good bacteria) and prebiotic fibre (feeds good bacteria) which work together to help optimise your dog’s health. Good news for healthy poos.