We exist to nurture beautiful relationships between animals and their people through healthy nutrition. We believe animals make us better people, and like us, they need good natural food.
A safe and easy way to add the natural goodness of raw meat and organs just like in the wild.
Feed them like a wolf
Your dog evolved from the wolf, and wants to eat like one.
Wolves ate a ‘whole prey’ diet, which is why they want to eat like one.
High protein, not high carbs. It’s natural, baby!
High protein. Not high carbs.
No grains, sugars or glycerins added
No added hormones
or growth promotants
Free range, New Zealand grass-fed meat
New Zealand King salmon
New Zealand chicken
Try it! Dogs will love it.
Jip loved it!
our dog usually doesn’t eat dry food as she doesn’t really respond well to it. She loved this food though and had no issues at all. It’s nice we finally find some dry food she can have
Otis is obsessed!
We mix our ALU food with his normal food and he digs around looking for all the yummy ALU bits first – he’s obsessed!
Lip Licking Good!
Incredible ingredients, with a taste so good both dogs wanted more! No yucky stomachs while changing over and the dogs got super excited to eat!
If I could afford it I’d be putting my dogs on it for sure!
Most delicious dog food ever invented!
Animals like us dog food is truly delicious going above and beyond all expectations! Benji is an extremely fussy eater and was never interested in his old food, but with this new food he keeps on coming back for more!
A bit stinky, just how your dog likes it.
We source nutritious grass-fed meat, organs and fish from New Zealand farms and oceans. Because they’re safely freeze-dried raw, it’s a little bit stinky – just how your dog likes it.
Powering your pal’s engine room
A healthy gut is your dog’s engine room. Digestion releases energy and nutrients from their food.
Our recipes contain probiotics (good bacteria) and prebiotic fibre (feeds good bacteria) which work together to help optimise your dog’s health. Good news for healthy poos.